OCVIBE
Branded Placemaking for the Curious Class
Experiential Branding
2023-2025
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— OCVIBE is a $5 billion, 100-acre sports and entertainment district designed to be the epicenter of everyday inspiration in Orange County. I served as the central creative stakeholder, leading the development of the brand and experiential content strategy for an incredibly complex house of brands steeped in technology.
BRAND EXPRESSION
Everything began with Transmorphic—a word that hinted at movement, possibility, and perspective. It was the seed of an identity that needed to flex across dozens of environments and platforms, revealing something new depending on where you encountered it.
My role was to transform the logo into a living system—one capable of evolving with the district and adapting to new contexts. I built from that spark outward, defining the principles, structure, and expressive framework that allowed the brand to scale, experiment, and remain coherent.
While the experience automatically cycled and evolved to feel evergreen when idle, visitors could also dwell to trigger specific interaction layers.
