Visual Conversations
Designing Connection for the Creative Community
Web Design
2021
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— Adobe Max has always been a celebration of creative possibility. Our team at Owen Jones was tasked with translating that energy into a digital space where the global creative community could connect, share, and be inspired in the lead-up to the conference. I guided the team beyond their comfort zones, introducing new digital tactics and interaction ideas that pushed both our craft and our agency’s ambition forward.
Visual Expression
APPROACH
This project was as much about shaping the team as it was shaping the design. I turned an unfamiliar challenge into a playground for growth—pushing the team to embrace ambiguity, experiment boldly, and see risk as a creative tool. Side by side, we explored new tactics, built confidence
through play, and stretched beyond comfort zones, all while delivering work that was sharp, intentional, and award-worthy. Together, we turned a simple brief into a collective experiment in what digital design could mean for people craving inspiration and community.
Responsibilities
Creative Direction | Technical Ideation | Presentations | Conceptual Design
Visitors embraced the experience by surprising us with unexpected uploads like PNGs and GIFs to shift the layout.
DESIGN DIRECTION
What started as a marketing companion became something more—a dynamic space that invited play, rewarded curiosity, and reminded everyone involved why design, at its best, is an act of connection. We built the experience around a constraint generator—a flexible digital framework that let visitors shape what they saw and how they engaged. The design included simple surprise: shifting layouts, evolving color, and novel menu designs. It personalized discovery in subtle but powerful ways, transforming what could have been static promotion into an interactive conversation between creatives.
Impact
The impact of Visual Conversations extended far beyond the site itself. Six months after launch, I led a pitch for a new interactive quiz, building on the goodwill and credibility the previous project had established. Our team delivered three concepts that explored 3D object design, print design, and animation—each leveraging constraint-generator mechanics to let visitors create and personalize their own designs. The experience was part teaching tool, part engagement engine, and part sales driver, giving the client a fresh way to excite new users while showing the power of interactive digital design. Even though the project wasn’t ultimately produced, it demonstrated how the success of thoughtful, well-executed work can open doors, build trust, and make ambitious ideas easier to sell internally.
KEY LEARNING
