JnJ Innovation
Digital Design Innovation for Healthcare Innovators
Web Design
2021
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— Leading design on a complete digital overhaul for one of the largest healthcare sub-brands with AKQA became an opportunity to redefine how innovation looks and feels on the web. The goal was to craft a platform that inspired belief in what’s possible and united multiple innovation groups under one intuitive experience that reflected the organization’s relentless pursuit of progress.
Approach
Though originally brought on to execute, I quickly became a driving force behind the design vision—drawing on my leadership skills and deep digital design experience to guide the team forward. The challenge was to bring structure and cohesion to a complex brand ecosystem while setting a
clear strategic design vision that could guide every decision, from hierarchy to interaction. This approach demanded vision, competence, and empathy for every stakeholder—ensuring the work aligned both to brand intent and user experience at every level.
RESPONSIBILITIES
art direction | digital design | PRESENTATIONS | team leadership
VISUAL EXPRESSION
The homepage became the conceptual centerpiece—featuring an interactive navigation device inspired by mitosis and a 3D globe controllable by visitors. Our client needed a future-forward digital homebase, and to acheive that for them I reimagined how traditionally boring content could be presented and led the adoption of an ownable IX system. The result was a bold new website that captured the brand's spirit of innovation.
Behind the scenes
BRINGING METHOD TO THE MADNESS
What may look like chaos is actually strategy in disguise. Those who work in Figma often know how messy work can bog down a project. I'm a champion for well-designed work inside and out and for this project I built a structure that kept everyone aligned and moving fast. The goal wasn’t just organization for its own sake, but creating a space where clarity fueled creativity.
FUN FACT
