Keeping users engaged during the 60-second beer pour relied on a clever content strategy that turned tap-to-pay technology into a playful interaction. I conceptualized three animated sequences across almost one hundred frames that blended absurdly fun correlations—like World Cup wins and national beer consumption—with a data-driven Visa brand narrative. The result drew people in, kept them laughing, and made the technology genuinely entertaining while showcasing the client’s investment. Each visitor was rewarded with AR facepaint of their favorite World Cup team alongside their perfectly poured beer.